FundraisingCharitiesEventsStrategyExperience
Another Exciting Announcement
25 March 2026
Kam T.
I’ve been especially excited to announce this one... Fundraising is entering a period where expectations around performance, commercial thinking and experience design are changing fast. We intend to help shape what comes next.
For many years we’ve worked closely with Variety, the Children's Charity GB; donating auction prizes, supporting major fundraising events and delivering initiatives to generate meaningful income.
That proximity has given me a clear view of both the opportunity and the challenge facing charity leaders today. It has also influenced how we continue to refine our approach to audience insight, donor engagement and fundraising performance.
📣 So I’m particularly proud to share that Laurence Guinness, CEO of Variety, has joined Exceed’s advisory board in a voluntary capacity.
Laurence brings deep frontline charity leadership experience and a sharp understanding of how emotional connection, compelling experiences and strong commercial execution combine to deliver sustainable fundraising growth.
As we prepare for the next phase of Exceed’s journey, surrounding ourselves with people who understand both the opportunity and the reality of this shift is essential.
We are focused on doing this properly. And on building something that lasts.
More to come.
EXCEED GIVING Josh Murrell Variety - the Children's Charity International
For many years we’ve worked closely with Variety, the Children's Charity GB; donating auction prizes, supporting major fundraising events and delivering initiatives to generate meaningful income.
That proximity has given me a clear view of both the opportunity and the challenge facing charity leaders today. It has also influenced how we continue to refine our approach to audience insight, donor engagement and fundraising performance.
📣 So I’m particularly proud to share that Laurence Guinness, CEO of Variety, has joined Exceed’s advisory board in a voluntary capacity.
Laurence brings deep frontline charity leadership experience and a sharp understanding of how emotional connection, compelling experiences and strong commercial execution combine to deliver sustainable fundraising growth.
As we prepare for the next phase of Exceed’s journey, surrounding ourselves with people who understand both the opportunity and the reality of this shift is essential.
We are focused on doing this properly. And on building something that lasts.
More to come.
EXCEED GIVING Josh Murrell Variety - the Children's Charity International