FundraisingCharitiesTechnologyEventsSports
Evolving Matchday Fundraising Success
29 April 2026
Kam T.
Back at a glorious, sunny St Mary’s last night for the last home game of the season - alongside Head of Partnerships, Jazz Bhatti.
More than 10 years on from the first time we supported a matchday for Saints Foundation. Still here. Still evolving.
What started as a simple brief has become a long-term partnership focused on one thing: delivering more net funds back to the charity.
Leveraging the power of sport, emotion and fan connection, for good. Refining the one percenters at every opportunity - from the fundraising tech we’ve built & developed to optimise how auctions are managed and how generosity is unlocked; to the way we train and equip our teams on the ground; and eveything in between. Incremental enhancements that compound into meaningful uplift. 🚀
It’s not about repeating the same playbook for a decade. It’s about raising the bar… and raising more for the cause.
Consistency builds trust. Innovation drives results.
hashtag#MatchdayFundraising hashtag#ContinuousImprovement hashtag#FundraisingTech hashtag#Charity
Southampton Football Club Sam Fulling
More than 10 years on from the first time we supported a matchday for Saints Foundation. Still here. Still evolving.
What started as a simple brief has become a long-term partnership focused on one thing: delivering more net funds back to the charity.
Leveraging the power of sport, emotion and fan connection, for good. Refining the one percenters at every opportunity - from the fundraising tech we’ve built & developed to optimise how auctions are managed and how generosity is unlocked; to the way we train and equip our teams on the ground; and eveything in between. Incremental enhancements that compound into meaningful uplift. 🚀
It’s not about repeating the same playbook for a decade. It’s about raising the bar… and raising more for the cause.
Consistency builds trust. Innovation drives results.
hashtag#MatchdayFundraising hashtag#ContinuousImprovement hashtag#FundraisingTech hashtag#Charity
Southampton Football Club Sam Fulling