FundraisingStrategyExperiencesCharitiesTips
Maximizing Fundraising Value
27 January 2026
Kam T.
We’ve spent over a decade curating extraordinary experiences.
But over time, it became clear that how good something looks isn’t the same as how well it performs for our charity partners.
So we formalised a simple internal metric that now underpins how we think about value for our clients:
EGR – EXCEED GIVING RETURN.
At its simplest, EGR measures one thing only: the relationship between an experience’s reserve and where it ultimately lands at hammer price.
That single ratio tells us far more than headlines ever could. It shows what truly converts interest into impact.
This lens now shapes how we curate, what we prioritise, and what we choose to walk away from.
More to come on what consistently drives strong EGR for our charity partners – and the patterns it’s already revealed.
exceedgiving.com 🩵
But over time, it became clear that how good something looks isn’t the same as how well it performs for our charity partners.
So we formalised a simple internal metric that now underpins how we think about value for our clients:
EGR – EXCEED GIVING RETURN.
At its simplest, EGR measures one thing only: the relationship between an experience’s reserve and where it ultimately lands at hammer price.
That single ratio tells us far more than headlines ever could. It shows what truly converts interest into impact.
This lens now shapes how we curate, what we prioritise, and what we choose to walk away from.
More to come on what consistently drives strong EGR for our charity partners – and the patterns it’s already revealed.
exceedgiving.com 🩵